brief: Create a brochure on the theme of Swiss tourism posters for an exhibition at the Museum für Gestaltung in Zürich. The brochure has to be 8 pages and a format of 240x160mm. This includes a cover page with the museum logo, the title of the exhibition as well as the dates. The text and various poster illustrations are supplied.
challenge: Include all the text and visuals on a limited number of pages while maintaining a plaisant and fluid reading experience.
approach: Carefully divide the text to fit on the pages, choose a font, size, and layout that will leave enough space to include the visuals with their credentials. Make the cover, keeping the style consistent with the rest of the brochure. Small typographic choices matter: elements such as spacing and justification are key for a balanced result.
Thanks for watching!